Hasbro Studios is an American production company located in Burbank, California. It is a wholly owned subsidiary of Hasbro. This company is best known for films and shows such as the My Little Pony: Equestria Girls film series and My Little Pony: Friendship Is Magic TV series. Originally just a TV production division, many of its TV shows, such as My Little Pony: Friendship Is Magic, Boom Buddies, Littlest Pet Shop And Junior Squad are based on Hasbro properties and are broadcast on the Discovery Family television network, a joint venture between Hasbro and Discovery Communications.
Background[]
In the early 1980s, when Hasbro decided to begin creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe: A Real American Hero and The Transformers. In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions, so they could create programs in-house.
History[]
Hasbro Studios was formed in 2009 for TV development, production, and distribution under Stephen Davis as president. On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks, such as YTV and Teletoon. On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes. In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.
In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and short content producer.
On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department and moved that department under Vice President Kevin Belinkoff to the animation department's executive plus outside creative consultants.
Hub Network was renamed Discovery Family on October 13, 2014 after Hasbro gave up some of its ownership to their joint-partner Discovery Communications. On October 20, the studio announced a new film self-finance/co-finance production label Allspark Pictures.
On December 15, 2015, Hasbro Studios and Paramount Pictures had agreed to a deal creating a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.
After two attempted films for Stretch Armstrong, the property was pick up by Netflix for a full 26-episode order as an animated series making it the first deal between the company and the streaming service.[10]
Divisions[]
- Cake Mix Studio
- Hasbro Films
- Allspark Pictures
- Ayman Pictures
- Allspark Animation
- Boulder Media